We Broke ESPN 101’s Promo Format Equation
If you’ve even listen to 101 ESPN, the city’s leading sports talk station, you’ve no doubt heard their promos.
“Randy Karraker rides his bike to work…”
“D’Marco Farr is blah blah…”
“Bob Ramsey something…”
How do they do it?! How do they make such great promos that never* want to make you bash your head against the dashboard and then hit the dial so hard you break your radio? Well we took the promos the lab and tried to figure out their secret.
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