Anheuser-Bush Inbev Readies New Beer, Hipster Readies Tumblr Blog About How it Sucks

Anheuser-Bush Inbev is planning to release a new variant of the Bud Light brand that is sweeter and with a higher alcohol percentage. Initial marketing documents uncovered by Punching Kitty had the beer being marketed as “Zima” but in the end it appears they decided to work off the current in-house trademarks. Bud Light Platinum will come in a cobalt blue bottle and it will be 6 percent alcohol by volume, compared with Bud Light’s 4. [Read More]

Inbev Makes Bud Light Official NFL Beer Sponsor

Sick of those stupid Miller and Coors commericals that plays constantly during the NFL season, mercilessly beating the hell out of a once semi-humorus premise. Well you have one more season to get through. Anheuser-Busch’s flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn’t renew its deal. Anheuser-Busch’s six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday. [Read More]