Anheuser-Bush Inbev Readies New Beer, Hipster Readies Tumblr Blog About How it Sucks

Anheuser-Bush Inbev is planning to release a new variant of the Bud Light brand that is sweeter and with a higher alcohol percentage. Initial marketing documents uncovered by Punching Kitty had the beer being marketed as “Zima” but in the end it appears they decided to work off the current in-house trademarks. Bud Light Platinum will come in a cobalt blue bottle and it will be 6 percent alcohol by volume, compared with Bud Light’s 4. [Read More]