Stop Putting the Arch in Your Logo

One of the most frequent questions we are asked is: “Why doesn’t your site name have anything to do with St. Louis?” to which we always reply “It doesn’t need to. If the site does well, the name won’t matter and it will just seem St. Louis-y regardless. Having to put “STL” or “river” in every damn thing created around here is lame and lazy. That question is actually #2 to one other question though: “Why don’t you have the Arch on your site anywhere? [Read More]
arch  design  logo  weird