A Giant Knob: 2011 Cardinals Ticket Pricing to be “Dynamic”

The St. Louis Cardinals have announce that starting with next season their tickets will all be “dynamically priced” based on a variety of options: Utilizing advanced computer programming linked to its new ticketing system, the Cardinals will have the ability to adjust ticket prices upward or downward on a daily basis based on changing factors such as team performance, pitching matchups, and the weather. Unmentioned in the press release was the fact that the “advanced computer programming” is actually a giant knob in Bill Dewitt’s office marked “Ticket Prices”. [Read More]