A Giant Knob: 2011 Cardinals Ticket Pricing to be “Dynamic”
The St. Louis Cardinals have announce that starting with next season their tickets will all be “dynamically priced” based on a variety of options:
Utilizing advanced computer programming linked to its new ticketing system, the Cardinals will have the ability to adjust ticket prices upward or downward on a daily basis based on changing factors such as team performance, pitching matchups, and the weather.
Unmentioned in the press release was the fact that the “advanced computer programming” is actually a giant knob in Bill Dewitt’s office marked “Ticket Prices”.
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