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What do you do when you product now seems old and the kids these days with their iPods and internets don’t respond to your marketing?  Make it extreme!

In this case, that means add a word that still technically means the same thing as eat but sounds awesome because generally its about cars.

Wheaties Fuel!

…oh and add Pujols to the box.

Notice the reproduction of Pujol’s signature.  That’s how you know he approves of it.

via Matt Leach on Twitter