St. Louis takes a step closer to killing everyone as Hardee’s, the fast food chain known for big burgers and calls St. Louis it’s corporate home, is currently market testing that crazy but beautiful behemoth pictured above: The foot-long hamburger.

The foot-long burger idea was hatched two months ago from a product development chef at Carl’s [Jr., the other half of Hardee’s], says Brad Haley, marketing chief. The chain is especially eager to create products that appeal to its core customers: young men ages 18 to 24. “Obviously, the foot-long sandwich has been very successful at Subway. But we decided to do it the Carl’s way.”

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