Those Dirt Cheap Ads Have Cost at Total of $9.2 Million!
Everyone knows those Dirt Cheap ads with that dumb Chicken jumping around. What you didn’t know is that Dirt Cheap has spent upwards of _$9._2 Million dollars in advertising between 1993 – 2009! That little detail was a nugget of WTF information embedded in the court documents about the trademark lawsuit between Dirt Cheap and competitor Cheap Cheap. Dirt Cheap, a chain of 12 St. Louis-area discount liquor and cigarette stores, filed a suit this week in federal court in St. [Read More]