Everyone knows those Dirt Cheap ads with that dumb Chicken jumping around. What you didn’t know is that Dirt Cheap has spent upwards of _$9._2 Million dollars in advertising between 1993 – 2009!

That little detail was a nugget of WTF information embedded in the court documents about the trademark lawsuit between Dirt Cheap and competitor Cheap Cheap.

Dirt Cheap, a chain of 12 St. Louis-area discount liquor and cigarette stores, filed a suit this week in federal court in St. Louis against the owners of stores called “Cheap Cheap,” alleging trademark infringement.

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Fred has moved on, and if you want to know the details of his split from the Dirt Cheap conglomerate, check out the article that has so much detail you will forget why you cared about this and leave half way through on STLToday.

What we at Punching Kitty want to know is:

Which commercial do you prefer?

The classic Dirt Cheap:

or the new Fred’s Cheapo Depot:

I know the Cheapo Depot is just starting out, but there’s something about the delivery that makes me think he is excited enough about the change to be able to really make some super horribly fantastic commercials in the near future.