can

Budweiser redesigned their can because it’s much easier to change the paint in the canning machine rather than doing anything about the beer inside. Beer that’s not exactly great, but yet not bad enough to be considered ironic for hipsters. The new design features a cleaner look, one that is less ornate, with a heavier reliance on the color red. The name Budweiser is still written in a cursive script, but now the name is cast in white against a red backdrop instead of blue on white. [Read More]