Short version: The city is dropping some cash to put up signs all over the place that point to various places of interest like famous restaurants, neighborhoods or attractions. Some are whining about this though when they found out that the signs will only be leading the way to attractions that have paid the city for the sign placement.

There are lots of problems people can, and should, be complaining about, but this isn’t one of them. The whiney business owners need to just shut up and pay for the advertising or don’t. You don’t expect to get free billboards from the city, and you shouldn’t expect to just get on the signs because you think your restaurant is special.