We now hear that both morning and the afternoon shift has been filled at St. Louis’ newest music station, 100.3 The Sound.

So, um….there you go. Pretty. Exciting. Stuff.

In a related story, I found that pushing on your eye for 2 minutes produces a little squiggly color line show that is just as good as or better than NCIS.

Oh shit I’m sorry. I forgot that school is out and we have more young readers throughout the day!

ra·di·o

[rey-dee-oh] noun, plural -di·os,adjective, verb, -di·oed, -di·o·ing.

–noun
1. wireless telegraphy or telephony: speeches broadcast by radio.
2. an apparatus for receiving or transmitting radio broadcasts.
3. a message transmitted by radio.

Despite persistent rumors, no major changes have been made at The Sound and apparently they are going to stick with the most generic station name possible. Other options on the table were 100.3 The Station, 100.3 The Commercials, and 100.3 Hello? …Anyone?!

After our recent post about the imminent demise of St. Louis radio station 100.3 The Sound, we have been getting tips that maybe…just maybe…The Sound might be making a go of it.

We’re not saying they still aren’t dead, but we’ve heard that are actually trying to hire people, which has got to be a weird feeling over at ClearChannel.

“Wait, how do we fire someone if they don’t work here yet?”

“No. We’re hiring them.”

“So when do I take their stuff?”

“You don’t. We bring in new stuff.”

“Where should I put it?”

“Does it matter? The place is a ghost town…put them over by the skeleton of our last salesman.”

“Ok, and then you are going to bring them in and tell them how valuable they were to the company before kicking them out the door?”

“No, that will happen in about a month.”

St. Louis’ newest station 100.3 The Sound, owned by ClearChannel might be gone before it ever really got started according to a source of STLMedia.net:

Clear Channel is very close to selling/donating 100.3 to one of the groups that tried to stop the KFUO transfer. Its a double win for Clear Channel, triple if you consider that The Sound is a complete failure. All of this is being done with San Antonio because of the complex nature of the deal, but it could be done by July 4th.

You can think music radio has a future all you want, but there’s no denying that it’s damn near impossible to make any money at it.

We didn’t actually mind The Sound all that much, but did we listen to it? No, not really. Only when we forgot to bring our iPod in the car.