We now hear that both morning and the afternoon shift has been filled at St. Louis’ newest music station, 100.3 The Sound.

So, um….there you go. Pretty. Exciting. Stuff.

In a related story, I found that pushing on your eye for 2 minutes produces a little squiggly color line show that is just as good as or better than NCIS.

Oh shit I’m sorry. I forgot that school is out and we have more young readers throughout the day!

ra·di·o

[rey-dee-oh] noun, plural -di·os,adjective, verb, -di·oed, -di·o·ing.

–noun
1. wireless telegraphy or telephony: speeches broadcast by radio.
2. an apparatus for receiving or transmitting radio broadcasts.
3. a message transmitted by radio.

Despite persistent rumors, no major changes have been made at The Sound and apparently they are going to stick with the most generic station name possible. Other options on the table were 100.3 The Station, 100.3 The Commercials, and 100.3 Hello? …Anyone?!

After our recent post about the imminent demise of St. Louis radio station 100.3 The Sound, we have been getting tips that maybe…just maybe…The Sound might be making a go of it.

We’re not saying they still aren’t dead, but we’ve heard that are actually trying to hire people, which has got to be a weird feeling over at ClearChannel.

“Wait, how do we fire someone if they don’t work here yet?”

“No. We’re hiring them.”

“So when do I take their stuff?”

“You don’t. We bring in new stuff.”

“Where should I put it?”

“Does it matter? The place is a ghost town…put them over by the skeleton of our last salesman.”

“Ok, and then you are going to bring them in and tell them how valuable they were to the company before kicking them out the door?”

“No, that will happen in about a month.”

According to a tipster to STLMedia, 100.3 will soon kill the Christmas music and move to a new format for the area: All 80s and 90s music, aimed squarely at those Gen-Xers.

Says the tipster…

CONFIRMED. GEN X RADIO COMES TO 100.3. MUSIC OF THE 90′S AND 80′S AIMED AT GEN X. EXPECT STUNTING AND A LAUNCH RIGHT AFTER FIRST OF THE YEAR. THE ARCH IS SCREWED.

We love this idea.  The only time we listen to the radio these days is when the Point is doing one of their “Wayback Weekends” full of 90s music, so if 100.3 wants to make a whole station out of that idea, we can’t wait.

I mean we still aren’t really going to listen to much radio…but if we forget our iPod, this station finally sounds like a decent music alternative.

—-

Actually, it didn’t take much digging to confirm the tipster.  It will be called The Sound, here’s their site, soundstl.com, which is un-shockingly horrible.

Also, to add a little bit of radio intrigue to this news it appears former head honcho of Bonneville stations 106.5 The Arch and 101.1 Movin, Jules Riley is returning to town to take on her former mates as the new PD of The Sound and possibly z107.7!

Its little secret that Jules was against the move that made 101.1 from dance music (Movin) to sports (101 ESPN) and left soon after loosing control of that frequency.  Now she is apparently back and in control of more or less the same two properties with The Sound going right after the Arch and z107.7 a more modern, and more popular, version of Movin, only with the more unstable ClearChannel.

If you give a rat’s ass about radio, this could get interesting.

If you don’t, then it won’t get any more interesting than this.  Fair warning.